If you need to grow your business, are you focusing on identifying prospects, converting them into leads, and actively converting those leads into paying customers? If so, you should consider changing your focus. Why?
Because focusing on growth through acquiring new customers is the hardest, riskiest, least profitable and least efficient way for you to grow. Growing through new customers is intuitive. For example, it’s easy to assume that growing the number of customers you serve by 35 percent will grow your business by 35 percent.
Focus on Customer Share not Market Share to Grow Your Biz
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