Press Release: February 28, 2013

Topics: Technology and Innovation

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HP Announces New Digital Signage Players to Help Retailers Engage Customers

Latest HP MP4 and HP MP6 players let retailers share timely information, offer interactive and compelling in-store experiences

PALO ALTO, Calif. — HP has announced two new affordable media players that can be coupled with the company’s digital signage displays to help retail and hospitality businesses bring stunning, informative, interactive digital experiences to clientele.  

The new HP MP6 Digital Signage Player can be deployed by retailers to meet the most demanding dynamic content requirements. Using the latest Intel® dual core processor and high-definition (HD) graphics, the HP MP6 can power digital mall or hotel directories. It also can engage the shopper in an interactive brand experience when paired with a touch-enabled screen.

The new HP MP4 Digital Signage Player is HP’s thinnest player, ideal for common signage implementations in retail or hospitality settings. The HP MP4 can display visually appealing brand-related content through static images or full-screen videos to improve the store experience. The HP MP4 features a 64-bit AMD processor with Radeon HD 6320 graphics, creating compelling promotional merchandising environments.

“Retailers want to incorporate innovative technologies to inform, engage and attract customers to their stores but many still struggle with the complexity or cost,” said Ray Carlin, vice president and general manager, Retail Solutions, HP. “HP’s new media players and its full portfolio of signage solutions mean retailers of any size will be able to deploy affordable and compelling in-store signage.” 

The Omnichannel experience—today

Retailers are using HP signage to appeal to new generations of online shoppers who enjoy browsing items or otherwise interacting with a store’s brand. Retailers can enable a seamless and engaging “omnichannel” environment by aligning the experience a customer has online with the one in the physical store. This might include a digital screen in the store that allows shoppers to access a wish list they created online.

Both the HP MP4 and HP MP6 players feature a streamlined Windows® Embedded operating system, have high reliability and can be mounted on the back of a digital screen to maximize space.

Additional information is available at www.HP.com/go/digitalsignage.

Pricing and availability

The HP MP4 and MP6 players will be available in North America and Latin America (except Brazil) later this month. Pricing information is available from HP resellers.