In Europe, Facebook Agrees to Stop Facial Recognition

The following is an excerpt from an article in:


The New York Times
Saturday, September 22, 2012

In Europe, Facebook Agrees to Stop Facial Recognition

By SOMINI SENGUPTA and KEVIN J. O’BRIEN

SAN FRANCISCO — Facebook on Friday confronted a new obstacle over what to do with one of its most vital assets — pictures.

The company promised European regulators that it would forgo using facial recognition software and delete the data used to identify Facebook users by their pictures.

The decision could have wide repercussions on how facial recognition technology — a particularly sensitive technological advance — is used globally as surveillance cameras are increasingly installed in public spaces.

“This is a big deal,” said Chris Hoofnagle, a law professor at the University of California, Berkeley who specializes in online privacy.

“The development of these tools in the private sector directly affects civil liberties,” he explained. “The ultimate application is going to be — can we apply these patterns in video surveillance to automatically identify people for security purposes and maybe for marketing purposes as well?”

The agreement comes as Facebook is under pressure from Wall Street to profit from its vast trove of data, including pictures, and also from regulators worldwide over the use of personal information.

The decision in Europe applies to the “tag suggestion,” a Facebook feature that deploys a sophisticated facial recognition tool to automatically match pictures with names. When a Facebook user uploads a photo of friends, the “tag suggestion” feature can automatically pull up the names of the individuals in the image.

The facial recognition software was developed by an Israeli company, Face.com, which Facebook acquired for an undisclosed price in June.

The company quietly and temporarily pulled the plug on “tag suggestion” for all Facebook users several months ago. The company said on Friday it was to “make improvements to the tool’s efficiency” and did not say how soon it would be restored. However, the company promised European regulators on Friday that it would reinstate the feature on the Continent only after getting their approval.

Facebook declined to say under what circumstances the “tag suggestions” would be back online in the United States or elsewhere.

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