Tien Tzuo of Zuora: In Five Years You Won’t Buy Anything, but Subscribe to Everything

It’s hard to believe that I’ve been doing this series for over six years now. And one of my earliest conversations, well over five years ago, was on a relatively new concept at the time called the Subscription Economy. And the company that was evangelizing the term as well as providing a billing platform for businesses to sell subscription services was Zuora.

Tien Tzuo, co-founder and CEO of Zuora, introduced us to what the SE was back then. And last week, I had the opportunity to catch up to Tien at the Zuora headquarters to see where we’re at today with subscription business models. He talks about how far the business model has come in those five plus years, how latest technologies like IoT and machine learning is changing the subscription business, and why he feels that five years from now we may not be buying anything the traditional way.

Tien Tzuo of Zuora: In Five Years You Won’t Buy Anything, but Subscribe to Everything