To quote Larry Kudlow: Free market capitalism is the best path to prosperity! Matters of business and free enterprise are discussed on this blog. Included are company press releases, 3rd party news articles and videos, articles and videos pertaining to small business, and white collar crime.
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Monday, October 10, 2016
Strong Correlation Exists Between Visual Engagement and Purchase, Sticky Study Finds
A picture is worth a thousand words, especially when it comes to online shopping. That’s the core finding of a new survey conducted by media technology company, Sticky, a Swedish technology company that has developed a platform for webcam based eye tracking.
The study, a collaboration with General Mills, has found a 70 percent correlation between visual engagement with a product and final purchase.