Like their counterparts at larger companies, managers at small and medium-sized businesses (SMBs) are waking up to the fact that data-driven decision-making is crucial for growth and success.
However, many SMBs lack the means to employ highly skilled data analytics professionals to collect, investigate and analyze the dizzying amount of data that is available to businesses these days. The go-to solution has been to outsource this vital data science function to third-party data analytics firms and freelancers instead.
Are Small Businesses Too Quick To Outsource Data Analytics?
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