If you’re a business owner, you should be ready to deliver your company’s elevator pitch at a moment’s notice but can it ever be counter-productive? The problem is that too often, an elevator pitch feels more like a windup into a long monologue with detailed descriptions of every product and service your company provides and why each is amazing. We’ve all been at the other end of this kind of pitch and as a result, we’ve developed personal exit strategies. The most effective one I’ve found is looking off in the distance and identifying someone I need to say hello to and quickly moving on.
7 Tips for a Highly Effective Elevator Pitch
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