5 Ways Retailers Can Profit From the Crazy 2016 Holiday Calendar

How early should your retail business start promoting holiday shopping? This year, the answer is “earlier than ever.” The way the holidays fall in 2016, as well as some important changes in consumers’ attitudes, could have a dramatic effect on customers’ shopping patterns — and your store sales.

Traditionally, the last Saturday before Christmas is called “Super Saturday” in the retail world, and is typically a huge shopping day as consumers hurry to get the final items on their holiday gift lists. This year, however, both Christmas Eve and the first day of Hanukkah fall on Super Saturday — which is good and bad news for independent retailers. Here’s what to consider as you prepare.

5 Ways Retailers Can Profit From the Crazy 2016 Holiday Calendar