Read "Content Inc." and Build a Profitable Audience and Business

Remember that old 1980s movie “Field of Dreams?” Kevin Costner is driven by the constant whisper … “If you built it, they will come.”

Well, in his latest book, “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,” Joe Pulizzi isn’t whispering. He’s screaming, “Build an audience and success will come!”

Read "Content Inc." and Build a Profitable Audience and Business