Often times we see the glamour of venture capital backed, billion dollar (to be) companies and wistfully wonder if we should follow their routes. Some of the things they’re doing are good — we can learn from them. But other things might not be so good.
The New York Times writes about Jet, how it’s prepared to lose money for five years and its plan is to sell memberships and make its money that way. I guess it COULD work but it’s not a model that small businesses should follow — losing money for years and making money NOT with the product you’re selling.
Venture Funded Business Shouldn't Be a Guide for Small Business Startups
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