Undo, Undo | Celanese Blog

It gets pretty windy in our office parking garage, and one winter morning the wind was so strong it whipped my hair back and forth, no dance moves required. Once inside I made my way to the ladies’ room to put it all back in place. I combed from side to side, trying to get it just right. When I combed part of it one way, I immediately didn’t like what I had done and wanted to move it back to where it was before. And without thinking, I muttered, “Undo, undo.” And I stopped and thought about what had just happened.        

With much of today’s technology, if we type something we don’t like, we have the option to “undo” it, changing it back to the way it was before. Try a new font and don’t like it? Undo. Insert a sentence that just doesn’t fit? Undo. In fact, I’m using that handy function right now as I’m writing this. But in that moment, staring in the mirror at my outta place hair and comb in hand mid-air, I realized that using so much technology in everyday life with functions like “undo” and “rewind” has my brain programmed to think that we can instantly make just about anything go back to the way it was.         

Undo, Undo | Celanese Blog