To quote Larry Kudlow: Free market capitalism is the best path to prosperity! Matters of business and free enterprise are discussed on this blog. Included are company press releases, 3rd party news articles and videos, articles and videos pertaining to small business, and white collar crime.
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Friday, July 31, 2015
Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions
Sometimes it feels that the last thing people use their smartphones for is calling others.
In fact, last week we found out that Millennials would rather get a root canal than call customer support when they need help with something. But, when it comes to mobile marketing, making it easy for prospects to call you when they want information that could be critically important to converting them into customers.