Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions

Sometimes it feels that the last thing people use their smartphones for is calling others.

In fact, last week we found out that Millennials would rather get a root canal than call customer support when they need help with something. But, when it comes to mobile marketing, making it easy for prospects to call you when they want information that could be critically important to converting them into customers.

Not Tracking Calls Could Cost 50 Percent of Mobile Marketing Conversions