Figuring Out Who to Survey to Achieve the Best Results

When conducting a survey, your results can get skewed very easily if you do not include the right people. For instance, if your company mostly caters to middle-aged women, but you survey a group of college students, the results aren’t likely to be very helpful. Or worse, you might think they’re helpful and you end up making changes that alienate your intended audience.

Likewise, if you select a very small group to survey, the results are more likely to be skewed or at least not representative of your audience. In a small group, it just takes a couple of people with unlikely answers to change the whole look of the survey data.

Figuring Out Who to Survey to Achieve the Best Results