Keurig's Recent Misstep Shows How To Destroy a Brand

When Keurig came out with its new Keurig 2.0 coffee makers the company apparently saw it as the next step for its brand. But not all customers are seeing it that way. The issue is the new Keurig 2.0 coffee makers will no longer accept older K-cups, third party coffee pods, or reusable pods.

And the backlash is making this look like a big misstep for the Keurig brand.

Keurig's Recent Misstep Shows How To Destroy a Brand