Yoga isn’t normally thought of as a masculine activity. But there’s no really good reason for that. The benefits of yoga can apply to both genders and all age groups.
So Dan Abramson is looking to get more men interested in yoga. To do this, he’s taking a somewhat unconventional approach. He isn’t opening a yoga studio for men or starting a line of men’s yoga accessories (though he has done thatalready). Instead, he’s working on a line of action figures that look like green toy soldiers doing yoga poses.
Yoga Joes, Tiny Soldiers Aim to Recruit Men into Yoga
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