Is Qualcomm getting into the fashion business? In late 2013 it launched the Toq, a "smartwatch" that sends email and other notifications straight to users' wrists. Pronounced "talk," the new device was a departure for the semiconductor company, which has largely remained behind the scenes even as its technology ignited the smartphone revolution. But the Toq wasn't the chipmaker's only deviation from the norm. Lately it seems Qualcomm (QCOM,Fortune 500) is doing everything it can to shed its image as a nerdy purveyor of microprocessors and radio chips for phones and wireless networks. Long a stalwart at telecom trade shows, Qualcomm last year secured the keynote slot at the glitzier Consumer Electronics Show, serving up a wide-ranging presentation that previewed its forthcoming watch, highlighted an all-electric Rolls-Royce charged up by Qualcomm technology, and touted an augmented-reality application demonstrated by Sesame Street's Big Bird. It also unveiled a software platform that allows all sorts of household gadgets to communicate with one another.
Everything is connected - Dec. 19, 2013
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