The #1 Rule of a Content Strategy

At the most basic level, a content strategy establishes your brand’s “permissive topics,” i.e., subject matters relevant to your brand that you share with your community.  These conversation pieces most obviously include news and updates about your product/service and industry. You can also choose to discuss topics related to your main audience or areas in which to establish thought leadership.

The screenshots throughout this post are examples of brands and how they execute their content strategy on Facebook. We chose these brands because they following the #1 rule of a content strategy: these brands stay on topic. We’ve included RingCentral as an example because adhering to our brand topics is one of our top social strategies. Please forgive the shameless plug. Other brands featured include: Barnes & Noble, OPI, and Jack in the Box.


For more, click the link below:


http://blog.ringcentral.com/2012/03/the-1-rule-of-a-content-strategy.html

The PBX Death Knell, Can You Hear It?

When I owned a small business, in the late 90s, the day came when a couple of analog lines and multi-line phones didn’t seem professional enough. So I had to start calling local phone-system companies.  They all came out with their brochure, and pretty pictures of ugly boxes, and phones with lots of buttons to learn.  Eventually I settled on a 5-year lease, and they came and installed their ugly boxes.


For more, click the link below:

http://blog.ringcentral.com/2012/03/the-death-knell-for-the-pbx-can-you-hear-it.html

Introducing Mobile VoIP for Android Smartphone

A recent smartphone study by Nielsen reports that almost half of U.S. mobile subscribers now own smartphones (49.7%) with 48 percent of smartphone owners saying they owned an Android device. In addition, a recent survey by AT&T reported 85% of small businesses have adopted smartphones, with first-time buyers favoring Androids by a wide margin.

RingCentral already offers VoIP calling for iPhones. So we’re excited to announce the launch of the RingCentral app for Android to enable VoIP calling on your Android smartphone. With VoIP, your phone uses your data plan or WiFi when available to enable voice calls, so you don’t have to consume expensive minutes from your carrier’s cellphone plan.

http://blog.ringcentral.com/2012/03/introducing-mobile-voip-for-android-smartphone.html