The #1 Rule of a Content Strategy

At the most basic level, a content strategy establishes your brand’s “permissive topics,” i.e., subject matters relevant to your brand that you share with your community.  These conversation pieces most obviously include news and updates about your product/service and industry. You can also choose to discuss topics related to your main audience or areas in which to establish thought leadership.

The screenshots throughout this post are examples of brands and how they execute their content strategy on Facebook. We chose these brands because they following the #1 rule of a content strategy: these brands stay on topic. We’ve included RingCentral as an example because adhering to our brand topics is one of our top social strategies. Please forgive the shameless plug. Other brands featured include: Barnes & Noble, OPI, and Jack in the Box.


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http://blog.ringcentral.com/2012/03/the-1-rule-of-a-content-strategy.html