Union Pacific Railroad's social-media based high school photo safety campaign is a 2016 Telly Awards Bronze winner. The campaign urges photographers and high school seniors to refrain from taking photographs on or near railroad tracks.
Through startling videos, Union Pacific compares the dangers of snapping photos on tracks to posing for senior pictures on a busy road. Neither are safe locations. The campaign airs exclusively on social media channels. Union Pacific worked with St. Louis-based Geile/Leon Marketing Communications to develop the creative.
UP: Union Pacific's High School Photo Safety Campaign Named 2016 Telly Awards Winner
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