The book “How to Get a Meeting With Anyone” covers exactly that – with a slight twist. The goal of the book is to help readers find ways to actually reach hard-to-reach people (CEOs and other executives, to be exact).
The difference is the way that the author, Stu Heinecke, advises that readers “meet” them. Instead of building enough clout to meet these high-power players in some far-off day in the future, Heinecke says you can get a really low (sometimes free) campaign going to interact with them NOW.
"How to Get a Meeting With Anyone:" Guerrilla Marketing Meets Influencer Networking
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