The constant call to innovate can infuriate even the most tech-savvy business owner out there. Not only do businesses have to maintain an online presence. They are expected to constantly monitor the market and correctly use those insights to amaze, delight and capture their future customers (who are already inundated with other businesses trying to do the same).
As a business owner, how do you make sense of this? How do you balance the need to stay competitive now with the need to stay competitive in the future?
The Three Box Solution: Innovation in 3 Little Boxes
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