Using Social Sharing to Turn Shoppers into Customers

If you’re in retail, the next 5 weeks is your Superbowl, Final Four and World Series all rolled up into one – because it’s “Money Time” – literally. But how can you extend Money Time beyond the holiday season and create ongoing relationships with shoppers?

Jon West, Cofounder and CEO of AddShoppers, a social marketing and analytics platform used by more than 10,000 eCommerce companies, shares his thoughts on how detailed measurement of sharing can help turn shoppers into customers.(This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)

Using Social Sharing to Turn Shoppers into Customers