When an entrepreneur becomes a household name, that usually means he or she has made it big. But for Elizabeth Holmes, notoriety wasn’t part of her plan. In fact, part of her strategy was to specifically avoid gaining a lot of attention.
Holmes’ company, Theranos, develops technology that allows diagnostic tests with a single drop of blood, drawn by a painless finger prick. This is a far less expensive and more appealing option than the ones currently available. It could have a huge impact on health care around the world.
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