How to Get the Omnichannel Shopper Into Your Store

Previously we covered the growing trend for online-only retailers to open physical stores to cater to consumers’ desire for a physical, in-store experience. And I’ve got some more good news for brick-and-mortar retailers from The UPS Pulse of the Online Shopper (PDF) study.

The study describes today’s consumer as a “flex shopper” whose approach is dominated by the desire for convenience. While you might think that means shopping mostly online, in fact, the study found that only 39 percent of purchases are both researched and completed online. In the other 61 percent of cases, consumers either research products in-store, buy them in-store or both.

How to Get the Omnichannel Shopper Into Your Store