Starting in 2016, Elsa, Ariel, Jasmine and the rest of the Disney princesses are ditching Mattel (MAT) to go hang out with G.I. Joe.
Hasbro (HAS) announced this week that it will get the rights to manufacture Disney (DIS)'s Frozen dolls along with the rest of the Disney Princess franchise. The deal will end a nearly 20-year-old partnership between the entertainment giant and rival toy-maker, and current rights holder, Mattel.
Disney princesses ditch Mattel, run away with Hasbro - Sep. 25, 2014
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.