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Showing posts with label monetize. Show all posts
Showing posts with label monetize. Show all posts

Monday, September 3, 2012

Twitter’s Chief Lawyer Defends Free Speech With Revenue in Mind


The following is an excerpt from an article in 



The New York Times
Monday, September 03, 2012

Twitter’s Chief Lawyer Defends Free Speech With Revenue in Mind

By SOMINI SENGUPTA

SAN FRANCISCO — Alexander Macgillivray, Twitter’s chief lawyer, says that fighting for free speech is more than a good idea. He thinks it is a competitive advantage for his company.

That conviction explains why he spends so much of Twitter’s time and money going toe to toe with officers and apparatchiks both here and abroad. Last week, his legal team was fighting a court order to extract an Occupy Wall Street protester’s Twitter posts. The week before, the team wrestled with Indian government officials seeking to take down missives they considered inflammatory. Last year, Mr. Macgillivray challenged the Justice Department in its hunt for WikiLeaks supporters who used Twitter to communicate.

“We value the reputation we have for defending and respecting the user’s voice,” Mr. Macgillivray said in an interview here at Twitter headquarters. “We think it’s important to our company and the way users think about whether to use Twitter, as compared to other services.”

It doesn’t always work. And it sometimes collides awkwardly with another imperative Twitter faces: to turn its fire hose of public opinion into a profitable business. That imperative will become far more acute if the company goes public, and Twitter confronts pressures to make money fast and play nice with the governments of countries in which it operates; most Twitter users live outside the United States and the company is already opening offices overseas.

That transformation makes his job all the more delicate. At a time when Internet companies control so much of what we can say and do online, can Twitter stand up for privacy, free expression and profitability all at the same time?

“They are going to have to monetize the data that they have and they can’t rock the boat maybe,” said Ryan Calo, a law professor at the University of Washington. “I don’t predict Twitter is going to lose its way, but it’s a moment to watch.”

Jonathan Zittrain, one of his former professors at Harvard Law School, called it both a challenge and opportunity for Mr. Macgillivray, widely known as @amac, his handle on Twitter, and one that could influence the Internet industry at large.

“If @amac can help find a path through it, it may serve as a model for corporate responsibility for an Internet where more and more code and content is governed by corporate gatekeepers,” Mr. Zittrain said via e-mail.

He added that the challenge for Mr. Macgillivray “is not only to pioneer a wise way through this thicket, but to implement it as Twitter’s use continues to explode: it’s complex maintenance on a jet engine while the plane is in flight.”

For more, visit www.nytimes.com.

Wednesday, March 28, 2012

Cisco Announces Intent to Acquire ClearAccess

PRESS RELEASE

Cisco Announces Intent to Acquire ClearAccess

Acquisition Enhances Cisco's Network Management Capabilities, Enabling Service Providers to Better Deliver, Manage and Monetize Their Services

SAN JOSE, Calif. – March 28, 2012 – Cisco today announced its intent to acquire privately held ClearAccess, a Vancouver, Wash. based company that provides TR-069-based software to service providers for the provisioning and management of residential and mobile devices. This acquisition includes ClearAccess' software business and talent. The hardware portion of ClearAccess' business, Smart RG Gateways, will continue forward as SmartRG, Inc. Cisco and ClearAccess' combined network management and software capabilities will enable service providers to better deliver, manage and monetize their services, while helping to improve operational efficiencies and customer experiences.
Service providers are faced with growing network complexity, exploding video and data traffic, and an increasing number of devices connected to their networks. With the proliferation of these devices, service providers are looking for ways to immediately lower operating expense while delivering and enabling new services. ClearAccess' management and software capabilities will augment Cisco Prime—Cisco's network management software portfolio—by offering service providers a set of powerful tools  for managing the connected home, including  monitoring and managing bandwidth usage, parental controls, diagnostics and analytics. 
"The ClearAccess acquisition reinforces Cisco's commitment to service providers by accelerating software architectural advancements in mobility, cloud and managed devices, and video," said Jamie Lerner, vice president and general manager, Cisco Network Management Technology Group, Service Provider Applications.  "ClearAccess provides a critical technology that will advance Cisco's mission to offer service providers a complete set of tools to manage their networks, within the home and across any connected device, amid the ongoing proliferation in network traffic."
This acquisition aligns with Cisco's strategic initiatives to build software platforms and drive business and technology architecture, and it complements Cisco's end-to-end portfolio and capabilities for service provider customers.
The ClearAccess team will bring strong software development and services skills to support the Cisco Prime platform. ClearAccess' proven track-record for the delivery of cloud-based services will provide Cisco with new capabilities that will make it easier for customers to trial and deploy. Upon the close of the acquisition, the ClearAccess team will be integrated into the Cisco Network Management Technology Group.
Specific financial terms of the transaction are undisclosed.  The acquisition of ClearAccess is subject to various standard closing conditions and is expected to be complete in the fourth quarter of Cisco's fiscal year 2012. 
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go tohttp://newsroom.cisco.com.
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