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AVG Introduces "Do Not Track" Feature, Actively Protecting Consumer's Online Privacy

AVG INTRODUCES “DO NOT TRACK” FEATURE, ACTIVELY PROTECTING CONSUMER’S ONLINE PRIVACY

- AVG putting control over online privacy back in the hands of users -

AMSTERDAM 27 March, 2012 – AVG Technologies (NYSE: AVG), the provider of Internet and mobile security to approximately 108 million active users, today launched its active “Do Not Track” feature to the mainstream Internet security marketplace.

“This new feature is all about putting control of online privacy in the consumer’s hands. At AVG, we help provide Internet users with peace of mind---and today, making users aware of issues with online privacy is a logical extension of our community centric platform,” said JR Smith, CEO of AVG Technologies. “We believe all Internet users are entitled to know how their online data is collected and used---and they should have possible solutions available. At AVG, we are proud to continue to work on innovative technologies focused at supporting Internet users to protect and stay in control of their own online privacy.”

Today, it is common place for websites to collect data about users. While not inherently bad, some sites share user data with third parties---and consumers as well as policy makers, are growing increasingly concerned about this practice. For example, some forms of tracking allow advertisers to follow users around the Internet and deliver targeted advertising across multiple websites in ways consumers are unaware.

“We continue to listen to our approximately 108 million-strong community and we are constantly focused and driving our research and development to the creation of innovative technologies,” added AVG Technologies CEO JR Smith. “Today we deliver another important milestone with an active Do Not Track feature available in the latest version of AVG 2012 and through our latest product update for existing customers. This feature is available for free because we believe all consumers have the right to take back control of their online privacy.”

Last month, the Obama administration proposed a “Consumer Bill of Rights” for privacy and the EU has previously proposed similar initiatives. AVG’s Chief Policy Officer, Siobhan MacDermott, added: “AVG is assuming a leadership role in the future of consumer privacy, and is involved in policy discussions on both sides of the Atlantic. The reason AVG launched “Do Not Track” is that we believe consumers have a right to worry-free protection and control over their own online privacy.”

Passive “Do Not Track” was introduced by the World Wide Web Consortium (W3C) and relies on users’ voluntary adherence to this feature notification. This W3C Service Pack adds passive Do Not Track and is on by default. However, because compliance is voluntary, it doesn’t give the consumer real control over data collection. By contrast, AVG’s additional new and active “Do Not Track” feature brings online privacy control to mainstream consumers by informing them and offering the choice to block tracking directly or turn it on and off as desired.

New customers who purchase AVG's 2012 product and current customers who update AVG’s free and paid 2012 consumer security products with the new Service Pack will be automatically protected from sites and networks that invade their online privacy. At the same time, users can modify this default setting from within the user interface ---putting control firmly in the hands of consumers.

Another new Service Pack feature is WiFi Guard---offering protection from unknown WiFi access points. Laptops that are set to automatically connect to any available WiFi network are convenient when roaming, but can expose users to security risks. For example, cybercriminals can set up rogue WiFi access points using the name of a popular coffee shop chain, hotel or public WiFi provider, and then eavesdrop and breach consumer security. Now, after installing AVG’s 2012 Service Pack, a pop-up window automatically warns users if their device attempts to connect to a never-before-used public WiFi access point.

The Service Pack for AVG 2012 is available for free from www.avg.com/download for the following products:

• AVG Premium Security 2012 - The only premium security software that actively seeks out identity theft.
• AVG Internet Security 2012 - Ultimate protection for everything you do online.
• AVG Anti-Virus 2012 - Exceptional protection that won’t get in your way.
• AVG Anti-Virus FREE - The original FREE virus protection.

For more information on tracking, Do Not Track, WiFi Guard and other changes in the AVG 2012 Service Pack, please visit the AVG blog: blogs.avg.com/product-news

Visit the AVG Newsroom at: www.avg.com/press-releases-news

About AVG Technologies (NYSE: AVG)
AVG’s mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG’s powerful yet easy-to-use software and online services put users in control of their Internet experience. By choosing AVG’s software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to approximately 108 million active users as of December 31, 2011 and offers a product portfolio that targets the consumer and small business markets and includes Internet security, PC performance optimization, online backup, mobile security, identity protection and family safety software.

AVG Awarded Best in Class

PRESS RELEASES

AVG AWARDED BEST IN CLASS FOR MANAGEMENT USABILITY IN TOLLY GROUP TESTS

AMSTERDAM - (BUSINESS WIRE) - , Mar. 14, 2012-- AVG Technologies (NYSE: AVG), a leading provider of Internet and mobile security, today announced the publication of the results of management usability testing of IT endpoint security software products for small businesses*. In tests, AVG’s Internet Security Business Edition 2012 was rated Best-in-Class Usability against competing security software suites tested for performing a number of software management tasks.

The comparative evaluation, which tested similar products from ten of the leading security brands, was commissioned by AVG and conducted by The Tolly Group, one of the world’s leading independent product testing labs. The evaluation underlines the credentials of AVG’s latest endpoint protection for managing small business networks - for which ease-of-use is of paramount importance.

Compared to competing software tested overall, AVG Business Internet Edition 2012 presents a number of SMB benefits and advantages. Among those highlighted by The Tolly Group are: the ease with which users can locate and deploy protection to a new endpoint; the simplicity of creating a new policy (for example to identify a new potentially unwanted program and allow an exception for a single endpoint); the straightforward execution of remote cleaning of an infected machine; and the effortless ability to configure updates to include application, engine and patches.

The Tolly Group recommends that users seek a security software solution that provides robust protection in an easy-to-install and easy-to-use package.…This allows users to save time using the software while faster deployment can reduce risk of viruses spreading across the business network…says the report.

“The security needs of small and medium businesses (SMBs) are no different from those of major enterprise,” saidYuval Ben-Itzhak, chief technology officer for AVG. “Just because SMBs don’t have the same IT resources available to manage installation and policy updates should not mean they have to settle for second best.”

“Our testing showed that AVG’s solution can save users valuable management time and is one of the easiest to use for such common tasks as running scans and installing software across a small business network,” said Kevin Tolly, founder of The Tolly Group.

AVG Internet Security Business Edition 2012 is designed to help SMBs deal with an evolving threat landscape. Features include innovative combination of improved speed, protection, cost and time savings; smart scanning for fewer interruptions and smaller footprint; antivirus protection and Internet security across multiple touch-points (from e-mail and the web to emerging threats like information theft, social engineering and use of social media for business) and easy-to-use centralized management.

The ease of management and usability evaluation from The Tolly Group complements a 2011 review by SC Magazine that gave the solution five stars for value-for-money.

You can read the detailed report from The Tolly Group here: www.tolly.com

*Tests performed in November 2011, findings compiled by Tolly Group in February 2012.