Samsung Recall Demonstrates the Importance of Crisis Management in Business (Watch)

Imagine browsing the internet or taking a call on your smartphone and all of a sudden — the device catches on fire! It might sound far-fetched, but it has actually happened to some owners of the Samsung Galaxy Note 7.

Samsung issued a recall of about a million of the devices earlier this month after receiving nearly 100 reports of the phone’s batteries overheating. And surprisingly, it’s been the recall effort, potentially even more than the actual fires, that has hurt Samsung throughout this process.

Samsung Recall Demonstrates the Importance of Crisis Management in Business (Watch)