Companies are introducing new products around the world every year. So why do many familiar products continue to line the shelves year after year gathering dust?
These failures are not only disheartening for a company, but extremely expensive. Companies spend large percentages of their marketing dollars coming up with advertising and placing new products. For the best chance at a successful product launch, companies need to do their research on how, where, and when to launch a new product for maximum exposure and coverage.
3 Ideas to Help You Pick the Right Marketing Season
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