How many times have you said (out loud or to yourself), “I hate selling” or “I wish I didn’t have to sell” or “I don’t get marketing – it’s just too overwhelming!”
Go ahead, admit it. There’s just something about sales and marketing that rubs us all the wrong way. After all, who wants to be perceived as the pushy car salesman or what about poor Willy Loman in Arthur Miller’s classic “Death of a Salesman?” There really aren’t that many great examples of classic sales people – unless you want to count Zig Zigler. For most of the younger professionals out there, he’s more of a legend than a practical guide.
Duct Tape Selling Will Make You Love Selling and Marketing Your Business
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