Sef Tuma, Managing Director of Media & Entertainment at Accenture, explains how the content value chain is shifting.
This commentary forms part of Accenture's study, "Pulse of Media: Mastering Disruption in the Digital World." This study explores the key issues, disruptions and trends that are vital to the future of the media and entertainment industry and seeks to provoke the debates that businesses will need to engage in as they re-examine and shape their agenda for the future.
Disruption of the Content Value Chain - YouTube
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