4 Things to Remember When Marketing With Online or Paper Coupons

Consumers love getting deals, as every retailer knows. No wonder, then, that both digital and paper coupons are wildly popular. What do you need to know to use coupons effectively? A survey by Valassis has some answers.

While the death of print coupons was widely predicted a few years ago as digital coupons became more popular, it seems customers don’t care what format coupons come in as long as they still offer deals. In the past year, nearly six out of 10 (58 percent) of consumers surveyed report they’ve been using more print coupons. Use of online coupons or coupon codes is also growing, with 32 percent of consumers using more of them in the past year. Finally, 38 percent of those in the survey have used mobile coupons more often in the past year.

4 Things to Remember When Marketing With Online or Paper Coupons