Failed startup Backplane has gone down in flames.
Backed most notably by singer Lady Gaga, it has been described as a place on the Web to create niche-based communities connected by shared interests. As such, it might have been a natural fit not only for singers like Gaga but for any brand having or seeking a strong niche community.
So what went wrong?
Lady Gaga Failed Startup Backplane Serves as Lesson
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