How to Get Customers to "Like" You More on Social Media

Businesses are falling all over themselves to get social media right. There is no doubt that being present on all the prominent social media channels leads to better credibility and improved brand recall in the minds of your target consumer segments.

However, companies consistently fail to realize that a Like or a Follow does not lead to advocacy or engagement. Consumers are fickle-minded, spoiled for choice, perennially distracted, and unless your restaurant cooks the best creamy pasta in the world, chances of them liking your Facebook posts in big numbers are low.

How to Get Customers to "Like" You More on Social Media