Millennials Rather Have a Root Canal Than Call Customer Support

While we hear about how important it is to be a “mobile-first” business today, it’s no more important to the success of a company than being thought of as a service first organization. And, according to a recent Desk.com study, you won’t be viewed as a service first organization to Millennials if you expect them to call you when they need help.

Leyla Seka, SVP and GM of Desk.com, a division of Salesforce.com, shares with us why it’s so important to be a service first organization, why she feels the future of CRM is customer service, and why Millennials would rather get a root canal than have to call someone to get the help they need.

Millennials Rather Have a Root Canal Than Call Customer Support