Have you ever had this experience: You see an ad or offer for some amazing deal for a company of which you’re a longtime customer—something big, like “50 percent off a year’s membership.” Wow, you want to take advantage of that! But you can’t because there’s only one catch: The offer is for new customers only. “Hmph,” you think. “What am I, chopped liver?”
Many small businesses make the mistake of ignoring their biggest source of income: recurring customers. OK, maybe not “ignoring” them completely, but giving them the short end of the stick when it comes to attention, special offers and prime treatment.
How to Reward Returning Customers
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