How to Avoid the Biggest Feedback Mistake of All Time

So you’ve collected customer feedback – great! Congratulations, you are ahead of the overwhelming majority of small businesses. But your task isn’t completed just yet. In fact, the most common mistake companies make in the customer feedback loop is not sharing the results with employees afterward.

When you collect feedback from customers, you do it because you want to make the experience better for them. You might dissect the data, come up with some kind of solution or change, and share it with your management team. But if you don’t share that feedback with the employees who interact with your customers the most, then it’s all for naught.

How to Avoid the Biggest Feedback Mistake of All Time