The price of admission to the auto industry's top tier has just gone up. Exhibit One: Nissan's quadriennial 360 event, the latest edition of which concludes this month in Newport Beach, Calif. By the time it is over, more than 900 international journalists from Asia, Europe, and the Americas will be transported to the West Coast to drive some 125 new models and test vehicles on five tracks and off-road courses specially constructed for the occasion at a nearby abandoned Marine airfield. When not behind the wheel, Nissan's guests are socializing with company executives at the lush Pelican Hill resort overlooking the Pacific. Insiders report that American journalists ask the most questions, Europeans consume the most beverages, and the Chinese damage the most cars.
Nissan pulls out all the stops - Sep. 4, 2013
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