Febreze Teams up with Alyssa Milano to Launch the New Sleep Serenity Collection and Help People Rekindle Their Relationship with Sleep

Press Release:

Febreze Teams up with Alyssa Milano to Launch the New Sleep Serenity Collection and Help People Rekindle Their Relationship with Sleep

New Study Shows Scent Sets the Stage for a More Restful Sleep CINCINNATI--(BUSINESS WIRE)--Sep. 4, 2013-- Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation (NSF) and Alyssa Milano, star of the ABC television series Mistresses, to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. Feeling sleepy in the morning can have a lot to do with the way you prepared for bed the night before – and new information points to the role scent can play to help you get a better night’s sleep. “Everyone knows how important sleep is in our lives and to our well-being, but we also need to give our bedtime routine the attention it deserves,” said Milano. “My bedroom environment plays a big part in my sleep experience, so I’m delighted to work with Febreze to introduce the new Sleep Serenity collection. The soothing scents for the bedroom are the perfect way to set the stage for a peaceful night’s rest and help rekindle your relationship with sleep.” FEBREZE AND THE NATIONAL SLEEP FOUNDATION DISCOVER THE IMPORTANCE OF SCENT IN THE BEDROOM According to the 2013 International Bedroom Poll conducted by the National Sleep Foundation, 74 percent of respondents who said they went to sleep quickly every night or almost every night in the past two weeks said they felt more relaxed when their bedrooms had a fresh, pleasant scent. Researchers at Febreze also recognized the important role scent can play in achieving quality rest, and experimented with different fragrances to identify which scents consumers associated with sleep-enriching benefits. They found that lavender is known to decrease the heart rate and blood pressure resulting in a deep sleep and incorporating jasmine during sleep can increase levels of alertness throughout the next day. Joyful memories and reassuring feelings like the ones evoked from smelling milk and honey induce the production of serotonin, which creates the sensation of well-being and relaxation. This research led to the launch of the Febreze Sleep Serenity collection. ALYSSA MILANO SHARES HER TIPS FOR AN INDULGENT AND RELAXING BEDTIME ROUTINE Getting ready for bed can be an indulgent and gratifying experience, so here are some of Alyssa’s sleep tips to help you fall in love with sleep every night: Beauty sleep is a real thing! Make it a priority. Make your bedroom you and your partner’s personal space, where you can indulge in a relaxing bedtime routine without interruptions. Carve out time in your evening for a long shower our bubble bath to unwind. Use Febreze Sleep Serenity scents to create a soothing and relaxing bedtime environment. For an indulgent experience, spritz your sheets and comforter with the Febreze Sleep Serenity Bedding Refresher to infuse your whole room with the scent of lavender. Wear something that makes you feel great – I wear my hubby’s shirt for bedtime! It makes me feel comfy as we snuggle into bed. To help others enjoy a luxurious and relaxing bedroom environment, Febreze and premier online women’s content destination, DailyCandy, are launching ‘DailyCandy’s Febreze #MySleepSerenity Sweepstakes.’ People will get the chance to win a year supply of Febreze Sleep Serenity and a bedroom makeover when they visit the DailyCandy Pinterest page and design their dream bedroom board including pins of the new Sleep Serenity scents. Febreze Sleep Serenity is available in three scents and comes in a variety of forms, including a Bedside Diffuser, Bedding Refresher, Bedroom Mist and a Bedroom Diffuser. The collection is available at mass merchandise, drug and grocery retailers nationwide for an MSRP ranging from $3.29 to $5.49. For more information on Febreze Sleep Serenity and the full Febreze product portfolio, please visit www.febreze.com, or like us at www.facebook.com/febreze. Febreze Sleep Serenity is safe to use in the bedroom and throughout the night. It's also safe to use on linens and sheets, and around pets. Poll Methodology The National Sleep Foundation commissioned WBA Research to conduct the 2013 International Bedroom Poll. In order to collect the information, a total of 1,501 telephone interviews were conducted among a random sample of people, ages 25 through 55, in the United States, Canada, Mexico, the United Kingdom, Germany and Japan. About Procter & Gamble P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. About the National Sleep Foundation The National Sleep Foundation is dedicated to improving health and wellness through sleep education and advocacy. It is well-known for its annual Sleep in America® poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, health professionals, patients, families affected by drowsy driving and more than 900 healthcare facilities.www.sleepfoundation.org Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130904005796/en/ Source: Procter & Gamble