Women with Heart for the Home Team Get the Chance to Let Their Fingers Do the Talking on Game Day and Every Day
HUNT VALLEY, Md.--(BUSINESS WIRE)--Sep. 3, 2013-- This fall, football is going femme as COVERGIRL teams up with the National Football League ( NFL) to celebrate the League’s female fans. So aside from the team jerseys, lucky hats, foam fingers and pom-poms, women game-goers and –watchers now have the chance to express their on-the-field allegiance like never before – via official NFL COVERGIRL “fanicures,” inspired by all 32 NFL team logos and colors. On-sale starting Thursday, September 5th only at covergirl.com/NFL, the 32 customized COVERGIRL Outlast Stay Brilliant Nail Gloss bundles, one combination per team, offer all women the chance to wear their heart for the home team on their hands, whether a Bengal, Brown, Bronco or Buccaneer. Until then, fans can preview the looks on COVERGIRL’s Facebook page.
COVERGIRL and NFL team up to put football's female fans on offense with team-inspired nail looks for spirit all season long (Photo: Business Wire)
“If you’ve ever tailgated or been to an NFL game, you understand the passion and emotion that goes into being a fan – it’s not just about the competition on the field on game day, but also the rivalries in the stands, at home, with friends or even around the office water cooler,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “As an iconic American brand, it made perfect sense for COVERGIRL to team up with the NFL in support of America’s favorite pastime, empowering women with a fun, new way to showcase their spirit. Being a fan can be a beautiful thing!”
In addition to the team-customized COVERGIRL nail polish bundles sold online, NFL fans also will have the opportunity to experience “fanicures” in action at select home games – inside the stadium at NFL Style Lounges and outside the stadium via COVERGIRL mobile manicure stations. Fans also will receive instant-replay-worthy inspiration and get-the-look tutorials on a COVERGIRL NFL nail board on Pinterest. Finally, COVERGIRL will encourage fans with a competitive streak to upload their own team-inspired nail looks – going finger-to-finger with rival femmes to rally around their teams via sharing and liking their fellow team posts.
- NFL Style Lounges inside select stadiums will offer complimentary COVERGIRL “fanicures” featuring home team-inspired nail art using COVERGIRL nail polish. Fans visiting the lounge will not only get to shop for the newest fan gear made just for women, but also will have opportunities to consult with a professional stylist, listen to music performed by an on-site DJ and strut their gameday glam style in a team-themed photo booth. Style Lounges will take place at the following home games: Atlanta Falcons (9/29), Chicago Bears (10/6), Houston Texans (10/13), Jacksonville Jaguars(10/20), Philadelphia Eagles (10/27), Dallas Cowboys (11/3), New York Giants (11/10), Denver Broncos (11/17), Arizona Cardinals (11/24), and Tennessee Titans (12/15).
- Making sure to get into all the game-day action, COVERGIRL will also be participating in the pre-game fanfare outside ofNFL stadiums with “nailgating” activations. Mobile manicure stations on-board the COVERGIRL bus will offer female fans the chance to rock an official NFL “fanicure” in support of either the home or away team. Nailgating will take place at the following home games: Cincinnati Bengals (9/16), Dallas Cowboys (9/22), New York Giants (10/6), Chicago Bears(10/10), Minnesota Vikings (10/27), New England Patriots (11/3) and Baltimore Ravens (11/10).
“This unique collaboration will bring new meaning to wearing your team’s colors,” said Rhiannon Madden, the NFL’s Director of Apparel. “We are thrilled to be teaming up with COVERGIRL to celebrate our female fans with another innovative way to combine their passions for football and style.”
With a smooth finish, even color and wear-resistant glossy shine, COVERGIRL Outlast Stay Brilliant Nail Gloss goes the distance, lasting as long as a week with no top coat required. Available in 45 must-have trend-inspired colors, the line offers infinite inspiration so the fun and feisty nail looks are endless. Choose from the 32 team-inspired custom bundles at covergirl.com/NFL or mix and match to create your own. The full line of COVERGIRL Outlast Stay Brilliant Nail Gloss is available at mass-market retail outlets nationwide for $5.49.
Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing women with the makeup tools needed to rock those everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes Becky G, NERVO, P!nk, Janelle Monáe, Sofia Vergara, Queen Latifah and Ellen DeGeneres.
Visit www.covergirl.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Join the COVERGIRL world and find out the latest on:
About Procter & Gamble
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Source: Procter & Gamble
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