California Natural® Rolls Out New Packaging Focused on Its Limited Key Ingredients; Introduces a New Unique Grain Free Formula

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California Natural® Rolls Out New Packaging Focused on Its Limited Key Ingredients; Introduces a New Unique Grain Free Formula

FREMONT, Neb.--(BUSINESS WIRE)--Sep. 4, 2013-- The Natura Pet Products brand California Natural® has introduced new packaging throughout its base line that highlights its Pure & Simple™ philosophy of a limited ingredient diet.California Natural has also launched new Grain Free Pork Meal & Sweet Potatoes Formula Adult Dog Food. California Natural(R) Rolls Out New Packaging Focused on Its Limited Key Ingredients; Introduces a New Unique Grain Free Formula (Photo: Business Wire) California Natural approaches changes with extreme sensitivity and makes only minimal changes to enhance its products. The new packaging boasts a refreshing, modern design, and provides additional information related to the number of key ingredients, feeding guidelines and nutritional purposes of its products. All base line formulas have eight or less key ingredients, which are easily recognized by icons displayed on the packaging. Pet food made with a limited number of ingredients can help pets with a range of nutritional needs, supporting healthy skin, coat and digestion. To use the fewest possible ingredients and deliver superior nutrition, California Natural selects ingredients that are nutrient-rich, easily digestible and meet exceptional quality standards. With the exception of our weight management products, all California Natural formulas feature premium-quality protein as the first ingredient. The California Natural Grain Free family of products is designed with carefully selected ingredients and consistent fat and fiber levels to ease sensitivities associated with diet transitions, enabling pet parents to feed more variety and rotate with confidence. The new California Natural Grain Free Pork Meal and Sweet Potatoes Formula joins five other Grain Free dog food recipes that enable pet owners to provide their pet a range of protein sources, each with a unique profile of naturally occurring amino acids. Pork is a unique protein, and the combination of pork and sweet potato is a flavorful alternative for pets sensitive to more common ingredients such as chicken or grains. The new packaging and California Natural Grain Free Pork Meal and Sweet Potato Formula Adult Dog Food will hit the shelves starting in August 2013. For more information or to find your local retailers visit CaliforniaNaturalPet.com. About California Natural California Natural is nutrition made Pure & Simple™. Using a “less is more” philosophy, California Natural is dedicated to providing complete nutrition from the fewest ingredients. Each limited ingredient formula is carefully designed using only high-quality animal protein and the fewest carbohydrates possible, delivering pure and simple nutrition for pet health and peace of mind. About Natura Pet Products Natura Pet Products is recognized as a trusted name behind natural and holistic pet foods and treats. Founded more than 20 years ago by John and Ann Rademakers and Peter Atkins, Natura is dedicated to providing the best natural nutrition. Natura is committed to making premium pet foods and treats based on nutritional science and high-quality ingredients, combined with trusted manufacturing processes, for complete pet health. Lines include: Innova®, California Natural®, EVO®, HealthWise®, Mother Nature® and Karma®. To learn more about Natura Pet Products or for in-depth pet nutrition information, please call (800) 532-7261 or visit NaturaPet.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130904006014/en/ Source: Procter & Gamble