Iams Introduces New So Good! Giving Pet Parents the Value They Want and Quality Their Dogs Need |
Pet Food Maker Launches New Campaign Asking, “What's Really In Your Bowl?”
Iams So Good! Dog Food (Photo: Business Wire)
“At Iams we believe every pet and every owner deserves the very best nutrition at an affordable price; So Good! is a fantastic food dogs will love and their pet parents will love the lower cost too,” said
To help launch So Good!, and start a conversation among pet owners, a new Iams television ad recently launched. Developed by Saatchi & Saatchi (
The new Iams So Good! campaign will also include print, digital (web and iMedia), PR and social media activities.
Dog owners can show their love by feeding So Good! to their best friend – a tasty food that includes protein-packed chicken, veggies, fruit and crunchy kibbles. The newest food from Iams can be found in the pet food aisles at mass retailers, grocery and pet specialty stores for a suggested price of
In order to help consumers find out what’s really in the food they’re currently feeding their dogs, Iams createdwww.WhatsReallyInYourBowl.com. Visit the interactive site to compare new Iams So Good! against Pedigree, Beneful, Dog Chow and Kibbles ’n Bits. To learn more, pet owners can also visit Iams.com/SoGood.
About P&G Pet Care
For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba® and Iams®
About
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
*Iams So Good! offers a 100% satisfaction guarantee.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130701005261/en/
Source:
|
To quote Larry Kudlow: Free market capitalism is the best path to prosperity! Matters of business and free enterprise are discussed on this blog. Included are company press releases, 3rd party news articles and videos, articles and videos pertaining to small business, and white collar crime.
Search This Blog
Monday, July 1, 2013
Iams Introduces New So Good! Giving Pet Parents the Value They Want and Quality Their Dogs Need
News Release:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.