With the Internet increasingly available to the public, reaching out to the rural areas, social media usage has been on the rise. This has created a forum that enables small businesses to reach target customers more easily.
The Pew Research Center has released a study that looks for social media usage trending by different groups. The study suggests U.S. social media usage overall is at about 65 percent in 2015, nearly 10 times the 7 percent of the population on social media in 2005.
Social Media Usage, 10 Times Higher Than a Decade Ago
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