Why the Trademark Search You Paid for Isn't Good Enough

You’ve started a business and registered your business name in your state as your trade name. That’s the name you’ll use on your bank account, tax return, and other official documents. You’re ready to start operating in your state, but you’re not done yet.

Once you start using your business name to promote your products and services in the marketplace, it becomes a brand name. Just because you registered your business name and got permission to open your doors within your state doesn’t mean that you can use the name to promote your goods and services without hitting some major roadblocks.

Why the Trademark Search You Paid for Isn't Good Enough