The Most Important Cloud is one that Can Turn Leads Into Cash

While many people talk about the cloud in many different ways, to business people, all the talk doesn’t matter if it doesn’t lead to customers, revenues and profits.

Giles House, SVP/CMO of sales and marketing effectiveness platform CallidusCloud, joins us to talk about what he calls the most important cloud to business people: The Lead-to-Money Cloud. He describes what the Lead-to-Money cloud is, how it helps align marketing and sales to the needs of customers – current and prospective, and how it should build a more efficient platform for customer engagement.

The Most Important Cloud is one that Can Turn Leads Into Cash