More and more, people are turning away from TV, and towards YouTube for entertainment, education and information. And many YouTube channels boast having more than one million subscribers — even if they aren’t movie stars, rock stars or famous athletes.
Jonathan Davids, founder of influencer marketing platform Influicity, shares his thoughts on the importance of leveraging the growing influence of YouTube content creators. Davids talks about engaging YouTube stars to connect with prospects and customers. (This transcript has been edited for publication. To hear audio of the full interview, click on the audio player at the end of this article.)
Jonathan Davids of Influicity: Engaging YouTube Stars to Connect with Prospects
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