Integrating social signals and finding insights from them will be increasingly important in forging relationships with modern consumers. Jon Ferrara, Founder of relationship intelligence application Nimble, shares his take on what it takes for traditional sales professionals to build successful relationships with very different customers than they’re use to.
Jon also discusses the role insights vs. instincts plays in sales today, and will play in the future as more social signals are created, processed and distributed through social channels.
Social Selling Today: Striking a Balance of Insights and Instincts
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