Each Friday two Etsy employees outfitted in full-body jumpsuits load roughly 150 pounds of paper towels, banana peels, eggshells, and other organic waste into an orange wagon welded to the front of a bike. They peddle their trash across the cobblestones of Brooklyn's Dumbo neighborhood to nearby Red Hook to unload it at a community farm. "I was looking for a way to minimize our wasteful ways, lower the carbon footprint, and curb our modern decadence," says Jakob von Eichel, a former employee who founded the program.
How to craft an artsy, homegrown culture - Sep. 19, 2013
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