| Downy® Partners with Fashion Designer Lauren Conrad and California Closets to Inspire a Closet Love Affair |
Downy is partnering with fashion designer
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At some point every woman falls out of love with her wardrobe and shifts those pieces that were once favorites to the back of the closet. A recent Survey.com survey conducted on behalf of P&G’s Downy revealed that 84 percent of women would like to reinvigorate and bring the clothes already inside of their closet back to life. While there is a proliferation of advice on what to buy, what to swap and what to purge to reignite your love affair with your clothes, there’s a simple tip missing – caring for them. Downy fabric enhancers treat fabrics with protection, softness and freshness benefits. By adding the appropriate care to your clothes, the pieces that you may have considered purging for the season may become your new favorites.
“Over time clothes can lose the appeal they had when you first purchased them,” said
The Importance of Scent
The Downy survey also found that 80 percent of women wish their closets were more inspiring places, and when it comes to scent, 78 percent of women want their clothes to have that “just washed” smell. Luckily, with a rich history in protecting, softening and infusing clothing with scent, Downy makes a difference in eliminating closet regret. Downy’s line of products delivers amazing benefits that transform clothing, making everything in your closet a possibility.
“Yes, detergents clean your clothes, but for those who really love their clothes, you need to treat them with Downy,” said P&G’s Scent Expert and Perfumer Mark Haward. “One of the most important, but often overlooked, layers of a woman’s wardrobe is scent. Even before you put on your perfume, Downy Infusions and Downy Unstopables gives you these lovely, long-lasting layers that will help you feel beautiful. Your closet will have new life!”
Partnering with
With two clothing lines and a true passion for clothes, Lauren recognizes the importance of caring for your clothes to keep that ‘brand new’ softness and ‘just washed’ fresh feeling and scent, so you’ll love them forever and find excitement shopping from your own closet.
“I’m so happy to be continuing my relationship with Downy,” said
Partnership with California Closets
As the leading provider of custom luxury closets, California Closets recognizes the importance of keeping clothes fresh throughout the year, making its partnership with Downy particularly meaningful.
"We believe that the closet should be as beautiful as the clothes you store in it, and this partnership with Downy merges these together with the care that is placed on your valuable wardrobe," said
The Closet Love Affair Pinterest Sweepstakes
Beginning today, those in need of a closet makeover can enter Downy’s #ClosetLoveAffair sweepstakes on
With every unique repin, pinners will be entered for a chance to win a
Consumers can enter the Downy #ClosetLoveAffair Pinterest sweepstakes by logging on to
Downy Infusions is available nationwide in seven scents:
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER AS OF THE LAST DAY OF THE MONTH PRIOR TO ENTRY. VOID WHERE PROHIBITED. Sweepstakes ends 10/16/13. For Official Rules, prize descriptions, and odds disclosure, visit https://downy.promo.eprize.com/pinterest/. Sponsor:
About Downy
Downy® offers a line of advanced fabric care conditioning products that helps keep clothes feeling soft and smelling fresh. Downy’s family of liquid fabric softener includes: Ultra Downy, Downy with Febreze® Fresh Scent, Downy Unstopables™ and Downy Infusions®. Downy also offers a variety of dryer sheets. For more information, please visitwww.Downy.com.
About
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About California Closets
For over thirty years, California Closets has designed custom storage solutions for every room in the home. With franchisees in the U.S.,
© 2013
About the Survey
Procter & Gamble’s Downy commissioned Survey.com to survey 1,000 women aged 25 to 50 in the U.S. on their thoughts and attitudes in regard to their closet and wardrobe. Specific focus was placed on women’s current relationship with their closet and wardrobe, with emphasis on how much of a role scent plays in a woman’s overall wardrobe.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130918005624/en/
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Wednesday, September 18, 2013
Downy® Partners with Fashion Designer Lauren Conrad and California Closets to Inspire a Closet Love Affair
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